iTunes Codes for Business

Strengthen your relationship with your customers

Terms and conditions

Ts & Cs for consumers :

Valid only on iTunes Store for U.S. Requires iTunes account and prior acceptance of license and usage terms. To open an account you must be 13+ and in the U.S. Compatible software, hardware, and Internet access required. Not redeemable for cash, no refunds or exchanges (except as required by law). Code may not be used to purchase any other merchandise, allowances or iTunes gifting. Data collection and use subject to Apple Customer Privacy Policy, see, unless stated otherwise. Risk of loss and title for Code passes to purchaser on transfer. Codes are issued and managed by Apple Value Services, LLC (“Issuer”). Neither Apple nor Issuer is responsible for any loss or damage resulting from lost or stolen Codes or use without permission. Apple and its licensees, affiliates, and licensors make no warranties, express or implied, with respect to Code or the iTunes Store and disclaim any warranty to the fullest extent available. These limitations may not apply to you. Void where prohibited. Not for resale. Subject to full terms and conditions, see Content and pricing subject to availability at the time of actual download. Content purchased from the iTunes Store is for personal lawful use only. Don’t steal music. © 2014 Apple Inc. All rights reserved.

Shopper Marketing

Boost in-store purchase by offering iTunes Codes!

Enhance consumer path to purchase by coupling in-store products with iTunes Codes that people crave for.

Offering iTunes Codes with purchase helps you negotiate better in-store visibility with retailers and boost in-store sales. Each Code is redeemable for music, movies, TV Shows, games, apps and more on the iTunes Store, the App Store, and the Mac App Store.

Shoppers will be able to instantly redeem their Code on any device following a purchase in one of two ways:

  • On-pack promotions: Consumers can enter the iTunes Code displayed on the product package into a specified website
  • Mobile Payment: An email with a link to redeem the iTunes Code will be sent to users immediately following an in-store purchase via a mobile app such as PayPal Here.

Some apps available:

Key Benefits

  • Increased distribution

    Negotiate better in-store visibility with retailers.

  • Turn-key solution

    Don’t bother with the supply, delivery or inventory management of the rewards!

  • Improved CRM

    Gather valuable insights on customers to further improve their experience with your brand.

  • Shareability

    60% of rewarded consumers typically share the offer with friends on social networks.

How it works

  • Customers can instantaneously redeem their iTunes Code following a purchase across any device.
  • Users can then share the offers with their friends on social networks.

Ready to Get Started?

Choose the way you would like to reward your customers

  • Purchase Rewards Directly

    Manage the Code distribution on your own.

  • App Store

    Use one of our integrated apps or a generic solution to deliver rewards.

    • In-store Payment with PayPal Here
  • Want more info?

    If you have any special request or want more information about reward delivery just contact us.

Case Study: PayPal

Drive in-store purchase using PayPal at Home Depot


PayPal's goal was to drive deeper adoption of their Point of Sale user base through the use of $10 iTunes Codes. The Home Depot campaign allowed PayPal to leverage the Ifeelgoods reward platform in order to optimize online marketing and drive in store purchases through specific PayPal payment methodologies.


Ifeelgoods partnered with PayPal to develop a unique promotion that offered Point of Sale customers the opportunity to earn a $10 iTunes Code upon purchase at any Home Depot retail location.

  • +20%
    Activation Rate
  • +28%
    Viral activations
  • +52%
    Cost of promotion savings