iTunes Codes for Business

Strengthen your relationship with your customers

Terms and conditions

Ts & Cs for consumers :

Valid only on iTunes Store for U.S. Requires iTunes account and prior acceptance of license and usage terms. To open an account you must be 13+ and in the U.S. Compatible software, hardware, and Internet access required. Not redeemable for cash, no refunds or exchanges (except as required by law). Code may not be used to purchase any other merchandise, allowances or iTunes gifting. Data collection and use subject to Apple Customer Privacy Policy, see, unless stated otherwise. Risk of loss and title for Code passes to purchaser on transfer. Codes are issued and managed by Apple Value Services, LLC (“Issuer”). Neither Apple nor Issuer is responsible for any loss or damage resulting from lost or stolen Codes or use without permission. Apple and its licensees, affiliates, and licensors make no warranties, express or implied, with respect to Code or the iTunes Store and disclaim any warranty to the fullest extent available. These limitations may not apply to you. Void where prohibited. Not for resale. Subject to full terms and conditions, see Content and pricing subject to availability at the time of actual download. Content purchased from the iTunes Store is for personal lawful use only. Don’t steal music. © 2014 Apple Inc. All rights reserved.


Create a buzz by offering iTunes Codes!

Supercharge your click-through-rates and conversion rates by offering iTunes Codes.

Incent, convert & reward your prospects with the digital content they’re craving for. Each Code is redeemable for music, movies, TV Shows, games, apps and more on the iTunes Store, the App Store, and the Mac App Store.

Ad campaigns offering iTunes Codes can be executed through any advertising channels including Facebook Ads, Google Ads, Display Ads, Retargeting, Affiliate Marketing.

Key Benefits

  • Increased CTR

    iTunes Code offers yield 2-3x the CTR of equivalent cash discount offers.

  • Alternative to Discount

    Run appealing promotions while sustaining your brand image.

  • Enticing Offers

    Instantly delight recipients by offering the digital content they’re craving for.

  • Viral Potential

    60% of consumers share the offer with their friends, driving 30% of incremental traffic.

How it works

  • Consumer sees promotional ad offering an iTunes Code with purchase.
  • After purchase, consumers can redeem their iTunes Code.
  • Consumers can share the offer with their friends on their preferred networks.

Ready to Get Started?

Choose the way you would like to reward your customers

  • Purchase Rewards Directly

    Manage the Code distribution on your own.

  • App Store

    Use one of our integrated apps or a generic solution to deliver rewards.

    • Google AdWords
  • Want more info?

    If you have any special request or want more information about reward delivery just contact us.

Case Study: 1800 Flowers

Increase ad engagement with iTunes Codes


1800 came to us looking for innovative ways to drive purchase, generate awareness and stay top of mind for Valentine’s and Mother’s Day. Advertising on social media was also a good opportunity to develop the relationships between the brand, its culture and its customers.


We used our platform to reward users making a purchase on 1800Flowers’ website. The offer was promoted on several advertising channels such as Facebook or Apple iAds in order to identify the customers’ habits and address them the most relevant incentive.

  • 227,000
  • 16,000 +
    orders generated
  • CTR x12
    with iTunes Incentive